billion dollar secrets

a billion dollar secret can't be sold.. selling it is what ends it.

it has to be scarce, precise, actionable, and still scarce long enough for you to move. and even then it's worth nothing unless you're standing somewhere that lets you act on it.

the value was never inside the information. it's in the fit between the information and the person holding it.

so the question was never what do they know that i don't. it's where am i standing that nobody else is.. and have i been there long enough for it to be worth anything yet.