>Keyword
Adele Revella buyer personas
Industry-standard methodology for creating actionable buyer personas.
Pillar
Clarity
Tier
Growth
When to Use
Proposal
Unhinged Definition
the framework that proves you've been making up fake customers in your head this whole time and calling it 'market research'
Analogy
Like interviewing your best customers under truth serum instead of guessing what they want from a spreadsheet.
Replaces
target audience
Category Lens
Authority anchor — referencing Revella signals RS doesn't wing positioning, there's a methodology behind the strategy work.
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