Riley Schatzle

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Ghostpack - Website

A dark, clean cannabis website that let the ghost icon tell the story. Sometimes the best design is knowing when to step back and let the brand breathe.

Ghostpack - Website - Featured Project Image

Ghostpack — Cannabis Brand Website
They already had the brand.

We built the website.
Dark UI. Clear structure.

Designed to feel intentional—not overdone.
Each strain got its own space:
• Bold label
• Clean product shot
• THC %
• Strain type
• Packaging preview
The ghost mark wasn’t just a logo—it became a system.

Background texture, callout shape, site navigation.
Products were color-coded by strain—green, red, blue, gold.

Easy to scan. Easy to remember.
The site flow stayed simple:
• Age gate
• Category grid
• Product pages
• Store locator
• Contact
No ecommerce.

Just presence. Context. Clarity.
Didn’t try to reinvent anything.

Just made it make sense.

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