A premium recruitment brand, engineered from discovery to launch
Westmont Group needed a brand and site that matched the caliber of the partners and firms they place. We ran the full Axon intelligence pipeline, then shipped a Next.js site built on that foundation.
Client · Westmont Group

> Overview
Westmont Group places senior legal talent, work where trust and discretion decide every deal. Their existing presence read like a generic job board, not a firm that partners and managing directors take seriously. There was no documented positioning, no consistent voice, and no site that could carry the weight of a premium retained search practice. Before a single page could be designed, the business itself had to be understood and articulated.
> Process
We ran Westmont through the complete Axon intelligence pipeline: business discovery, voice discovery, blueprint, creative direction, and a website PRD. Each stage fed the next, so the brand was built on documented decisions instead of guesses. From that foundation we designed and shipped a Next.js site that signals premium positioning at every touchpoint, structured around how candidates and hiring firms actually evaluate a search partner.
> Results
Westmont launched with a brand and site that finally matches the caliber of the placements they make. The full BI pipeline gave them a single source of truth for positioning and voice, and the live Next.js site gives prospects a credible, conversion-ready first impression. Every page traces back to a documented strategic decision, so future updates extend the system instead of fighting it.
> In Their Words
— Nima Alavi, VP Legal Recruitment, Westmont Group
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Design, build, integrate, run. Concept to running production.