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Legal RecruitmentBusiness IntelligenceBrand Strategy

A premium recruitment brand, engineered from discovery to launch

Westmont Group needed a brand and site that matched the caliber of the partners and firms they place. We ran the full Axon intelligence pipeline, then shipped a Next.js site built on that foundation.

Client · Westmont Group

A premium recruitment brand, engineered from discovery to launch

>  Overview

Westmont Group places senior legal talent, work where trust and discretion decide every deal. Their existing presence read like a generic job board, not a firm that partners and managing directors take seriously. There was no documented positioning, no consistent voice, and no site that could carry the weight of a premium retained search practice. Before a single page could be designed, the business itself had to be understood and articulated.

Existing presence read like a commodity job board, not a premium retained search firm
No documented positioning, voice, or brand strategy to build from
Site failed to earn trust with the senior partners and firms Westmont serves
Nothing in place to convert high-intent candidates and hiring firms

>  Process

We ran Westmont through the complete Axon intelligence pipeline: business discovery, voice discovery, blueprint, creative direction, and a website PRD. Each stage fed the next, so the brand was built on documented decisions instead of guesses. From that foundation we designed and shipped a Next.js site that signals premium positioning at every touchpoint, structured around how candidates and hiring firms actually evaluate a search partner.

Ran the full Axon pipeline: discovery, voice, blueprint, creative direction, website PRD
Locked a premium, discreet brand voice tuned to legal recruitment
Designed and shipped a production Next.js site on that documented foundation
Structured the site around how candidates and firms evaluate a search partner

>  Results

5 stages complete
BI Pipeline
Launched on Next.js
Site
Premium, documented
Positioning

Westmont launched with a brand and site that finally matches the caliber of the placements they make. The full BI pipeline gave them a single source of truth for positioning and voice, and the live Next.js site gives prospects a credible, conversion-ready first impression. Every page traces back to a documented strategic decision, so future updates extend the system instead of fighting it.

>  In Their Words

"Working with the team was an outstanding experience from start to finish. They took my vision for Westmont Group and turned it into a professional, modern, and high-end website that truly represents our brand. Communication was excellent, turnaround times were fast, and they were incredibly responsive to every revision and idea I had. The final product exceeded my expectations, and I've already received compliments on the website's design and functionality. I highly recommend them to any business looking for a website that stands out and drives credibility."

Nima Alavi, VP Legal Recruitment, Westmont Group

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Design, build, integrate, run. Concept to running production.